The Volunteer Club: NIL Email Marketing
Building a Brand Through Weekly Email Campaigns
My Role: Graphic Designer | Company: The Volunteer Club | Year: 2022-24
Project Impact
The agent creation redesign was a critical component of the company's platform migration strategy, contributing to:
45%
Email Open Rate
(Since launch in 2022)
+10,000
Subscribers
(within 6-months of newsletter launch)
Overview
The Volunteer Club, a NIL startup affiliated with The University of Tennessee, needed a weekly newsletter to boost membership and merchandise sales. I designed eye-catching email graphics each week and built and configured the campaigns in MailChimp. I created both static and motion design elements to increase engagement and help establish the brand as they launched.
