Bush’s Beans Landing Page Designs
Extending brand campaigns into cohesive, responsive digital experiences
My Role: UX/UI Designer | Company: Bush Brother’s and Co. | Year: 2024
Overview
I worked with Bush Brothers & Company to design and develop campaign landing pages that brought their seasonal initiatives to life online. Using their campaign brand guides, I extended each branding system for web, ensuring all assets were optimized for responsive and accessible design.
In 2024, I collaborated with their team and partner agencies to create landing pages for the company’s 30-year anniversary celebration and their “Musical Fruit Remix” sweepstakes. Throughout both projects, I focused on maintaining consistency and cohesion across all campaign deliverables.
30 Year Anniversary Campaign
I developed a landing page as a natural extension of the campaign, adding custom assets like unique image containers and an interactive emoji-based recipe matching game to boost visual appeal and engagement.
Musical Fruit Remix Sweepstakes
For this landing page, I combined pre-existing modules with newly created ones, including the “How to Enter” and “Contest Partners” vertical sliders, expanding the system for future projects. I also implemented JavaScript animations to enhance interactivity and create a more dynamic user experience.
