NASCAR SpeedPark Set Fun In Motion Campaign
A high-energy campaign that boosted awareness and sales
My Role: Graphic Designer | Company: NASCAR SpeedPark | Year: 2023
Project Impact
97%
Email Open Rate Since Campaign Launch
+75%
Organic Social Engagement and impressions for the business
+45%
Link Clicks and Paid Media in the first quarter of the campaign
Overview
NASCAR SpeedPark, an amusement park in Sevierville, TN wanted to develop a campaign that encompasses social and traditional channels of media. The main goal was to let people know of all their action-packed attractions and boost park ticket sales. From concepting to development, I worked alongside the art director to create key visuals for the campaign and then translated these into multiple forms of printed and social media.
My Design Contribution:
Photo Compositing
Print Design
Billboard Design
Social Media Design
Campaign Key Visuals
These key visuals were designed first and were to be used as the base for all other visuals for social and print media.
Billboard & Rack Card Design
Printed Billboard Set to promote the 'Set Fun In Motion' Campaign.
Promotional Rack Card utilizing campaign elements to further extend branding. Die-cut process was used to create custom rack card shape.
